Mini teater with a mission to amuse the least amused: people stuck in traffic jams
The Mini teater brought some joy to the not so amused people stuck in traffic jams. For this they invented a new sort of theater, called The Trunk Theater. It uses the trunk of a car as it's main theater stage to amuse people with the most popular shows from Mini teater on the road where congestions stop the traffic.
Preparation: to prepare for this a special new stage of Mini teater was built in the trunk of a car. The shows were shortened and adapted to fit the size. The actors trained to fit and safely perform in the limited space of the trunk.
The shows: The Trunk Theater played three crowd pleasers, including Princess and the Frog, which is a special Mini teater puppet version of a worldwide well-known show and the MishMash Bakery, a legendary Slovenian puppet performance based on one of the most popular national children books of all times. All of the performed shows in The Trunk Theater can be seen in the regular program of Mini teater.
The result: people were having fun while stuck in traffic for the first time in their life. Enjoying the shows, they forgot about the hassle of being stuck in traffic.
“Theaters have to be innovative to attract and keep its audience and every theater manager in the world knows it's a hard job to do. So I'm pleased we demonstrated the amusement power of theater in an innovative way and proved that good things do come in mini packages.“, stated Robert Waltl, The Mini teater Manager.
From the media
Watch: Delightful Car-Trunk Mini Theater Entertains People Stuck In Traffic (designtaxi.com, 28.9.2015)
A Slovenian Theater Company Builds a Miniature Puppet Theater in the Trunk of a Car to Amuse People Stuck in Traffic (laughingsquid.com, 28.9.2015)
Credits
Agency: Pristop, Ljubljana, Slovenia
Executive Creative Director: Aljosa Bagola
Creative Director: Robert Bohinec
Art Director: Matija Kocbek
Copywriter: Peter Zabret
Director: Luka Kase
Account Manager: Petra Podgorsek
PR: Uros Stanc
Mini teater
Mini teater was founded in 1999 by Robert Waltl and Ivica Buljan, with the purpose of enhancing creativity in post drama theatre. Mini teater’s basic activity features production of quality puppet and theatre performances in collaboration with artists from different artistic environments. While the theatre is dedicated mainly to puppets, this does not prevent it from also producing acted performances for adults and youth. It dedicates special attention to innovative educational projects. The coproduction »Thumbelina« for example is the first virtual puppet performance in the world. More at www.mini-teater.si
Pristop Ljubljana
Pristop is one of the leading consultancy and communications companies in SE Europe. Headquartered in Slovenia, it has been a partner of key local and global companies as well as governmental, non-governmental and international organisations for over 20 years. During this time we have stood side by side with numerous companies and organisations in planning and implementing their strategies and helping them achieve their goals. We stand for expertise, accountability, efficiency and reliability.
